The When and Why of Hiring an SEO Agency vs. Doing SEO In-house

How to Develop Targeted Internet Marketing for your Website

The web has a huge stream of traffic, and search engines are the drivers on this highway known as the web. As attractive as the overall size of the traffic may appear, it is not fruitful to bring uninterested visitors to your website. The reasoning is quite straightforward: the traffic that is inclined to purchase your products or services is easy to convert into a paying customer. Any form of internet marketing (PPC/SEO/Affiliate Marketing) should be focused on the concept of targeted Internet Marketing.

Introduction to Web Analytics Software – Measure Your Business Website Performance

As a result driven web solutions company, we receive website design and redesign requests every day. The obvious question that we ask is – why do you think your website needs a redesign?

Getting Prepared for that First Website of Yours

It is an astonishing fact that more than 50% of the small business owners in the US still do not have a website. We believe that if you do not have a website, you are not ready for doing business at all. Customers, partners, suppliers, distributors and investors, everyone is eager to visit the website of the company they would be doing business with.

Business Website Design – An Investment in Experts and Expertise

As a web design and development company, we get this question volleyed to us more often than not – “What would it cost me to get my business website designed?” While we consider this as a legitimate and pertinent question, we think the real question business owners better ask should be – “What kind of return on investment can I expect once you design/redesign and market my website online?”

5 simple steps that will convert web traffic into sales

Most of the times ecommerce website struggle with low conversion, high abandonment and a lot of uncompleted “Add to Cart” trips. One thing that we easily forget is that there is another human being on the other side of our website statistics report trying to achieve a goal by buying something that she needs. This visitor, who is ready to buy, has her own fears, uncertainties and doubts collectively termed as a buyer anxiety which hits most of the stores on the web. If this anxiety is perceived properly and converted into confidence, a lot of lost sales would have meant dollars in your bank account. Let us see how some simple steps when followed on an ecommerce website could help you get more out of your existing website traffic.

What do I do with my business blog?

Everyone was jumping on to the blogging wagon and so did most probably you too in year 2008 or 2009 or 2010. It started off well by you paying a couple of grands to your web designer and them installing a blogging tool on our website. Since then though, the terrain has been anything but rough. Correct?

We get these questions very often – what to do with my blog? How to make it serve as a marketing channel? While many companies realize that it is important to have a blog on your site, they don’t fully get what the importance is. Desolated with content not updated since months, here stands their blog looking at them with optimism that someday they would shower content in form of blog posts using it. But nothing happens, practically.

How to measure offline conversions and sales for a small business

Small businesses sometimes have inhibitions when it comes to strengthening their online marketing. Part of this is due to the lack of knowledge about the technicalities involved and part is due to the fear that offline sales cannot be measured. The second part is what we would be dealing with in this article.

If you are an ecommerce site which sells items online, return on investment (ROI) is easy to estimate and you can go at lengths with your web analytics program to track each and every visitor on your website, the source she came from, how she interacted with your website, the purchase she did (or if it was a funnel dropout).

Use Website Search to Improve Visitor Experience and Get More Intelligence

Website visitors come in all sizes and shapes, literally. They have different preferences, perceptions, uncertainties, expectations and your website needs to understand them and cater accordingly. One behavior of buying customers that is manifested across different industry types is the research oriented outlook which many of them adopt, looking for as much information as possible before buying form you or contacting you.