About the Client

Freeway Lanes is a fun and entertainment center with 5 locations in Ohio at Solon, Parma, Mentor, Warren and Wickliffe. Freeway Lanes plans parties, corporate events and has restaurants and live bands. With more than hundred Bowling Lanes and high definition televisions, Freeway Lanes is where everyone in Ohio spends great time.

Need

Freeway Lanes runs discount coupons, several packages for birthday parties, promotions for special occasions, an elaborate restaurant menu, weekly bowling specials, bowling leagues and team building events. These offers and promotions along with the package rate pricing keeps changing more often than not. All this needs to be constantly updated on the website so that the site serves its purpose of an informative and helpful salesperson and this is exactly what we developed with the help of Drupal CMS.

Solution

We at Ocular chose Drupal as a tool to develop a constantly updatable site for Freeway Lanes. Whether it is the promotions and packages, restaurant menu items, bowling specials or birthday party packages, the descriptions, pricing, images and text can be edited and updated by the CMS admin at will. Easy navigation between the Admin and the clientside ensures that the changes are immediately visible to the admin and there are almost zero chances of error.

Custom modules were developed for making the functionality appear out of the box and easy to use. The admin can click on a menu item or its price and make the modification in either of them, instantaneously. The header images, daily hours of operations, scores of the tournaments, special offers, monthly calendar could be edited at any given time independently for all the different locations. Location specific logins ensure that the managers at individual centers can update their content and launch any special offers.

The result?

A classy and elegant looking website that acts as a true salesperson with updated promotions, menu items and menu cards, corporate programs, hours of operation and more. The bounce rate of the website fell from a whopping 46% to a very satisfactory 25%, definitely a winner in the making.

Technologies

• Drupal CMS
• CSS
• XHTML
• Flash
• Google Calendar
• AJAX