QR Codes is an easy to use technique to connect the web and the print mediums. QR codes can be placed on print ads & materials, and are scanned via mobile devices and smartphones. The call to action for QR codes can range from ringing a phone, to collecting email addresses to imparting a second-to-none mobile experience for the user. Redirecting mobile users to a landing page or a website that has been done specifically for the mobile users is one of the best call to action that a QR code enabled ad can have.
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