This article helps you and your website designer in avoiding situations where 3 days prior to launch, you call upon the SEO expert to check the implementations of the newly redesigned site from an SEO perspective or worst yet, after the launch has been done.

This article throws light on some of the important points to be followed from the start itself so that your website redesign doesn’t equates to loss of traffic with the slick design that your website designer did for you:

The importance of a professional website cannot be undermined as a part of an effective online sales and branding strategy. Your business website provides first and a  lasting impression of your business on your customers and potential buyers. Along with sales, your corporate website is also supposed to do a remarkable job at conveying the brand message across to your audience.

However, website aesthetics have to be combined with high search engine rankings for an effective web strategy, without which not much can be done in terms of sales and online branding. For this, SEO or search engine optimization is one of the most effective techniques that generate quality leads for your website. 

Drupal has been at the forefront of website development since early 2007 and is known as one of the most reliable, cost effective, scalable and secure content management systems developed using open source PHP programming language. What many don’t know are its web application framework capabilities using which Drupal core functionality can be extends to develop intranets, booking applications, community portals and catalog applications.

Drupal is an open source content management framework; which means no vendor lock-ins and no expensive licensing. It also means that codebase is available free for all and can be used to build applications and website CMS. Drupal is supported by a passionate community of thousands of PHP developers who collectively work on improving the functionality, security and enterprise level features that this framework offers. As a business owner, you would like to never want to be stuck if a non-responsive or out-of-business web developer. You can hire any other developer and they can start development without having to go through the code or understand nuances.