The classic art v/s science debater extends to the discipline of website design very well. As many experts have duly noted, artful web design should be complemented by scientific information architecture principles. Information architecture is the science behind “findability” and it touches all aspects of your website layout like global navigation, search bars, tags, pagination, in-content linkage and footer links so that people can find information and take decisions of completing a sale or providing information for you to contact them. You can see that information architecture is the backbone of your online goals and a website that offers solutions and answers through proper information architecture, finds customers too.

To put it in a clear manner, if you have good information architecture, people can easily find your products and services, analyze its technical details and get answers to any questions that they have about them. However, it is easier said than done. A good information architecture is a challenge and if you overcome this challenge, you can convert visitors to your website into satisfied long term customers.

It was recently reported by BBC that website sales can drop to an extent of 50% if it has even a single spelling error. Most of the online sales depend on the written communication and faltering here means your website users see you as sloppy, lazy and erroneous business units who are just interested in taking their money.

Savvy business owners understand the need of well-trained and professional copywriters who can bring forth great content to the website, however most people overlook the importance of letting the content pass through multiple eyes or re-reading and proofreading the content that has been produced. A solid content strategy yields a dismal performance if content is plagued with errors and typos.

A landing page can be any page on your website designed specifically to convert a stream of targeted traffic into subscribers, leads or customers. Conversion is the inherent property of a landing page and it happens when the visitors take an action on your landing page. This action can be anything from clicking a “Buy Now” button (for eCommerce websites) to a Subscribe Today link that gets them your email newsletter or blog RSS feed. Your landing page can also have a web form that the visitors fill to tell you that they are interested in your offering. As you might have guessed, getting a fine balance of information, call-to-action and the subsequent conversion is not just difficult but prone to errors and mistakes too.  Here are the top mistakes to avoid for converting well on your PPC landing pages:

This popular topic is presented in an insightful series of 6 articles, with this introductory overview being the first in our six-part series. In this part 1 introduction article, our goal is to give you a topical overview on the important aspects of improving your company or organization’s website and its online presence.             

Each series will delve much deeper than we do in today’s article, and provide you with great information and guidance to ensure your online success. Our goal is to equip you with a solid understanding of all aspects of effective web design and web marketing so that you and all our readers’ experiences with their web design firms or web marketing companies are successful and profitable.
 

This 6-part series of articles is provided as follows:

• Part 1: Introduction to Improving your Web Presence (Today’s article)
  

• Part 2: Planning for an Effective Website
  

• Part 3: User-Centered Web Design Principles
  

• Part 4: Importance of Clean, Crisp Design and Effective Content Flow
  

• Part 5: Ensuring your Website is Search Engine Friendly
  

• Part 6: Implementing Results-Oriented SEO and Web Marketing

As you learn new ideas and concepts from this series of articles, we are sure that new questions will come to your mind. We would be happy to answer them for you, so feel free to visit our site at www.ocularconcepts.us to submit your question on our contact form or call us at 866-530-6584. We hope you enjoy this series!