With release of the very successful Avon Lake Public Library website, and 3 more upcoming non-profit websites, we now understand what it takes to develop a non-profit website. If yours is a non-profit (a library, a foundation, a support cause or a government supported organization) and need a better website, a better online brand with better online outreach, read this post carefully before you contact a web design firm.

Long Term Value Proposition

The initial cost for website design and development might get offset against the long term gains that you attain with a design and marketing agency that has a professional approach. Your website is your most powerful tool for when it comes to generating support, collecting donations, garnering media attention and generating awareness through social networking. Beyond the looks and aesthetics of your website, it is essential to consider the sustainable value proposition through determining the functionality aspect of your site.

Your non-profit website should not only be participation worthy and usable, but should also be search engine-friendly, easily updatable with a CMS like Drupal or WordPress, integrate event registration, connect to stores or carry eCommerce functionality and should support regular content updates through a blog, newsletter and integration of Twitter/Facebook updates. When you are creating a new website, remember that you are creating a marketing machine that will serve your organization for years down the line.