A landing page can be any page on your website designed specifically to convert a stream of targeted traffic into subscribers, leads or customers. Conversion is the inherent property of a landing page and it happens when the visitors take an action on your landing page. This action can be anything from clicking a “Buy Now” button (for eCommerce websites) to a Subscribe Today link that gets them your email newsletter or blog RSS feed. Your landing page can also have a web form that the visitors fill to tell you that they are interested in your offering. As you might have guessed, getting a fine balance of information, call-to-action and the subsequent conversion is not just difficult but prone to errors and mistakes too. Here are the top mistakes to avoid for converting well on your PPC landing pages:
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The web has a huge stream of traffic, and search engines are the drivers on this highway known as the web. As attractive as the overall size of the traffic may appear, it is not fruitful to bring uninterested visitors to your website. The reasoning is quite straightforward: the traffic that is inclined to purchase your products or services is easy to convert into a paying customer. Any form of internet marketing (PPC/SEO/Affiliate Marketing) should be focused on the concept of targeted Internet Marketing.
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