A landing page can be any page on your website designed specifically to convert a stream of targeted traffic into subscribers, leads or customers. Conversion is the inherent property of a landing page and it happens when the visitors take an action on your landing page. This action can be anything from clicking a “Buy Now” button (for eCommerce websites) to a Subscribe Today link that gets them your email newsletter or blog RSS feed. Your landing page can also have a web form that the visitors fill to tell you that they are interested in your offering. As you might have guessed, getting a fine balance of information, call-to-action and the subsequent conversion is not just difficult but prone to errors and mistakes too.  Here are the top mistakes to avoid for converting well on your PPC landing pages:

Website design and development as a service stream has grown exponentially in the last 5 years. With more and more service providers jumping on the bandwagon and the Internet opening up the International boundaries, a lot of design variety and skill diversity is available.

However, this variety of service offering also creates confusion in the minds of buyers. With pricing all over the place, most of the web design service buyers ponder over the reasonable cost of web design and development. You can find web designers and web design firms who would be willing to do a website design for $600 while at the same time some others don’t even touch a project for less than $10,000, and even more web designers fall in between these price ranges. So what is the right price for a website design or redesign?

The answer is that there is no one right price for your website needs. Just like buying a car or an SUV, this too depends on a multitude of factors.