Marketing Consulting

Planning and Analysis to Improve Your Sales & Marketing

If you need guidance to improve your sales team, enhance your marketing communications or to create better synergy between your sales and marketing staff, Ocular’s lead consultant, Rich Dusky can help.

Ocular can work with you to develop your marketing plan, or help you uncover the deep issues and challenges that are limiting your company’s ability to grow.

Rich’s marketing consulting specializations are:

Marketing Consulting
Marketing Plan Development
Brand Strategies
Integrated Marketing Strategies

Sales Consulting
Sales Analysis and ROI
Sales Plan Development
Sales Management Guidance

Flexible Planning Approaches to Fit Your Needs

Ocular can help you develop systematic, effective and flexible marketing plans that impact your business. Just tell us what role you want us to fill in your project.

We can be your marketing plan advisor through every step of the process.
You can also hire us to manage the entire marketing plan process and develop the plan for you.

First we would need to understand what type of plan is right for you. We typically develop strategies and executable activities that fall under one of the following 3 plans:

Quick Plan (Promotional Plan)	This is more like a marketing action plan, and is great for marketing managers or small business owners who simply want to map out their advertising and promotional activities.
Marketing Plan	Our marketing plans are much more comprehensive than the quick plan, and include a detailed business analysis that positions your company to identify the exact strategies required to improve your market position, increase sales and maximize profitability
Sales Plan	This specifically focuses on your sales areas from business development to customer retention. We work with you to define sales and expense budgets, business development planning, and improvements in the sales staff.

Creating Synergy between your Sales & Marketing

Does your company struggle to maximize the potential of its resources in sales and marketing? Often we find a common struggle is that sales people are so focused on selling, and marketing is focused on its daily tasks, that even though the two areas work for the same cause, they rarely work together.

This can create a variety of issues, but the one area it impacts the most is your profitability because when sales and marketing are not on the same page, the obvious result is inefficiencies and wasted marketing investments that the sales team fails to use or take advantage of.

Call Rich today, and learn how he can help you get the most out of your sales & marketing resources. Rich has been a marketing consultant in Cleveland for nearly 10 years, and has helped many companies get the most out of their resources.

How We Work

Whether it is just for a few hour brainstorming session or a comprehensive situation analysis and strategic plan, Rich is typically available to help. Some of the more common questions or issues that clients look to rich for are:

How do I develop a marketing plan for my company?
How do I figure my marketing return on investment (ROI)
What are the best marketing investments?
Show me the best way to differentiate our company from the competition
What are the best integrated marketing strategies for my business

marketing

Marketing Consulting

Planning and Analysis to Improve Your Sales & Marketing