Ocular Concepts’ newly redesigned website is live now

Ocular Concepts has been doing creative design and development work for clients in the web and the print medium. We have been redesigning many client websites to make them stay up to date with the advances in technology and design. Since our own site was designed three years back and the world has moved on from there, it was time for a website redesign for Ocular Concepts itself.

With this website redesign, planning was the most important component. We invested time in understanding what we wanted to communicate and aligned it with our 3 years rich web analytics data. Web Analytics tools helped us look into the needs and wants of our users and we designed a clear communication strategy following what this rich data source suggested.

This redesign also makes the website more intuitively navigable than its previous incarnation, incorporating the collective wisdom that our field sales, customer support and web analytics teams garnered over a period of two and a half years.

The website planning and revamp exercise has been on since early December and many weeks were spent in conversing and brainstorming, explaining to the design team, and working it out between the project management and web analytics teams so that the end product lives up to what clients expect.

This new Ocular Concepts website is aimed to better project our capabilities as an affordable yet high quality web design and marketing firm. “Customer’s look for high quality solutions, which imbibe their vision in the design and marketing solutions produced for them. Most of the Web design agencies do not reach to that level where they can boast of a “Masters Degree” in clients’ business. This is where we excel…”said Rich Dusky, President, Ocular Concepts.

The new site is full of life, talks to the visitors and lets them see and understand that Ocular Concepts is capable of producing remarkable web and print based marketing solutions through the virtue of the company’s existing work portfolio.

Apart from design, we also included a new business learning center that is driven by the Wordpress content management system. Wordpress offers enterprise level capabilities which make it the clear choice for communicating with our clients. The business center has case studies, articles and blog posts which educate and inform business owners, marketing managers, CEO’s and anyone looking to expand their business online. The content of the business learning center is focused on new technological innovations and how businesses can benefit from it, communication, search, design, mobile and web applications and marketing.

Team Ocular is very pleased with this effort and going by the feedback we have received on our new website, it looks like everyone likes it. Please write to us at sales@ocularconcepts.us in case you have any feedback for us or if you would like us to help with a website or print design/redesign.