Our goal is to help you develop tools that create synergy between your marketing communications and sales efforts so that your return on investment can be maximized. Nothing is worse than investing in marketing materials that your employees don’t use or your audience never reads.

Our Graphic Design Services your Way

Because each client’s resources, design needs and infrastructure are different, we tailor our creative services specifically for each customer. Here are the types of scenarios that we
work in:

• Project basis - for specific graphic design projects no matter how big or small such as simple flyers, elaborate marketing brochures, mailers, ads, signs, displays or tradeshow graphics. You can work with us on a project basis if you wish.
• Retained Graphic Design Support - If you have ongoing design needs it can be a cost savings to have us work a retained number of hours each month for you. This is great for companies that have a busy marketing department and require continuous graphic design support.

Four Approaches to Choose From

Ocular offers four distinct levels of service you can choose from when hiring us to create your marketing tools. While we are well known for our graphic design capabilities in our Design Vision level of service, our two most robust processes, Strategic Vision and Sales Vision, set Ocular even further apart from other traditional marketing and design firms.

Design Vision

This level of service is where we simply do the graphic design work. Ocular delivers impactful, cutting edge graphic design that engages your target audience and delivers on your
intended purpose.

Some of our clients simply need a graphic designer to support their needs, and do not require any of our other marketing or content development services for their materials. This is another flexible benefit in working with Ocular. We can assign one of our designers to your specific project or even have them work as an ongoing part of your marketing team, as your designer, for a designated amount of time per week or month.

Whether you are a larger company, with a fully staffed marketing department that simply needs a graphic designer to execute your ideas, and handle the graphics aspect of your marketing team, or a small company needing a brochure or logo designed, Ocular’s graphic design team can fit right into your business.

Total Vision

This is our full-service option of developing your marketing materials from concept to completion. Through Total Vision, we take care of every aspect of your project.

Here, we work through a comprehensive planning and development process that produces well written, high impact materials that help your company achieve its marketing objectives.

This approach to your project is where we actually write your content and develop the ideas and themes for your materials, and then do the actual design work.

Strategic Vision

Our Strategic Vision option takes the development of your materials to a level most marketing and creative firms don’t.

Strategic vision includes a series of analytical processes that clearly define your company’s core competencies, aligns them with your market’s needs, breaks down your products or services and their strengths and weaknesses, analyzes your target audience and competitors, and then delivers marketing materials that hit the mark like you have never seen before.

Sales Vision – Designed to Fit the Way you Sell

Sales Vision is Ocular’s special service we provide for designing marketing materials that are intended to be used by your sales people.

Too often, sales people get frustrated because the marketing materials they are provided simply are not effectively aligned with how they sell or communicate daily with their clients.

One mistake many graphic design firms and advertising agencies make is that, while they may be good graphic designers, they lack the insight and understanding of how the printed piece is used in sales cycle. Our Sales Vision service ensures your materials work for your sales people, and help them overcome obstacles in their sales efforts.

Affordable Rates, Flexible Programs and Effective Design Solutions

You will find our graphic design rates to be affordable and our capabilities to be cutting edge. Our graphic design services are strategically positioned to be more effective than the typical free-lance graphic designer, and much more affordable than the typical advertising agency.

Ocular’s creative services group is able to provide much broader graphic design expertise than an individual freelance designer, but we are small enough and flexible enough to adapt to your specific needs more effectively that most ad agencies and other creative marketing firms.

Expanding to New Cities

While Ocular is known as one of the top graphic design agencies in Cleveland, we also provide graphic design and creative services in Columbus, Chicago, St. Louis and Indianapolis.

Some of the graphic design services we will be offering in these cities will include:

• Design of brochures and sales materials
• Graphic design support for marketing departments
• Tradeshow display graphics
• Sign Graphics
• Advertisement design
• Post Card design
• Logo design

Call Ocular today and speak to one of our marketing consultants to hear new ideas on how to improve your sales literature and about how to increase sales with effective
marketing materials.

Attend One of Our Workshops

In addition to our graphic design and creative marketing services, Ocular also provides educational marketing workshops in Cleveland, Akron, Columbus, St. Louis and Chicago.

In these engaging sessions we discuss a wide variety of topic related to the development of marketing materials topics such as:

• 5 Things you need to provide your graphic designer of ad agency to get the best results with your marketing materials
• How to write brochure content that engages, convinces and creates action

Call our office at 216.696.0904 to learn more and receive our upcoming marketing
workshop schedule.